Tuesday, October 20, 2009

Ubisoft <3 Hollywood

Way back in February 2007, I posted something on my personal blog about Ubisoft's creation of CGI movie production unit in Montreal. Well, it would seem that we are finally seeing some of the fruits of this enterprise, along with some traditional cinematic pyrotechnics. My new favorite Hollywood blog, The Wrap, reports today on the convergence of video games and traditional filmmaking, focusing on Ubisoft's "Assasin's Creed: Lineage" project. In the past, movie and game creative marriages have had few success stories, but it would appear to me that Ubisoft is really going about this the right way. With the Prince of Persia tentpole movie coming next year, the Avatar 3-D game, even the cinematic approach to the new Splinter Cell game...it's all indicative of the blurring of lines between these two media. To be fair, Ubisoft is not the only one doing this, what with EA's forays into animated movies and the World of Warcraft film adaptation from Sam Raimi. But Ubi seems to be the one really experimenting with this stuff, trying to see what works and what doesn't. With today's hardware capabilities, I believe there is much more to be gained incorporating the language of film into games than vice-versa. And audiences clearly want more of it, which is a win-win for all involved.

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