I am really impressed with what I have seen about EA's upcoming Dead Space. At first it seemed like a boring retread of themes we've seen in other (better) games, including the scares of RE4 and the atmospherics of Bioshock (which admittedly I still haven't played beyond the demo, shame on me). However, everything EA is doing to support the game leading up to its launch has been very impressive. There is a mysterious website called No Known Survivors that definitely sets an eerie tone. Then there is the prequel comic book series from Image, along with an animated version that you can check out around the intertubes, including on Game Trailers and the game's official site. These animated comics, of course, are not to be confused with the animated feature from Film Roman, which also tells a story leading up to the events of the game. The DVD is already in my Netflix queue.
All of this high-quality execution almost enables me to look past some of the very tired narrative elements of the game. (James Cameron, anyone?) BUT...I shall remain optimistic because the game does look pretty impressive (the HUD-less interface is a sweet touch) and EA wouldn't be throwing all this at a stinker, now, would they? Hats off to them for some very nice marketing.